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Bachchan signs 10-crore deal with Emami |
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Wednesday, March 17, 2004 |
 Just last month we told you that Amitabh Bachchan is learnt to have agreed to a whopping 10-crore deal with cosmetic company Emami. It is confirmed now, Emami has indeed signed the mega superstar as its brand ambassador.
Emami has added Bachchan to its list of brand ambassadors, which includes Indian cricket captain Sourav Ganguly and cine actress Madhuri Dixit also.
The deal is valued at Rs 10 crore for a period of one year, making it the biggest ever transaction between the star and a corporate entity, company sources said in Mumbai recently.
"Bachchan, as we all know, is an institution by himself. Very few know that the superstar has a deep knowledge and understanding of plants and herbs and their medicinal values", Joint chairman of the Rs 600 crore Emami group of companies R S Agarwal said in a release in Mumbai.
Bollywood stars Sunny Deol and Govinda are other two brand ambassadors for the company.
Bachchan said, "There will be great synergy to this association between Emami and myself, which I am sure will be a long and fruitful one".
The Kolkata-based entity started as a manufacturer of beauty products, toiletry and cosmetics in 1974.
By ApunKaChoice Bureau |
